Sony Experia took over exclusive Soho club The Box on Wednesday night with Yasmin, Goldie and Adaggio launching two new flagship phones, Xperia S and the new Bond Phone which will feature in the upcoming Skyfall movie, the Xperia T.
With special Xperia 007 cocktails flowing, hip hop violinist Adaggio broke into his constantly developing and always crowd-pleasing set of covers from Drake and Britney Spears to Super Mario Bros and Ghostbusters before the stunning Yasmin took the to the stage in a show stopping leather corset (which seemed appropriate for the naughty venue) performing her hits Light Up (The World) and Finish Line.
With celebrity guests including Delilah, Stooshe, Miquita Oliver and Olympic Gold Medal rower Pete Reed flooding the venue, it was up to Goldie to drop hit after hit in his behind the ones and twos.
The night was used to showcase a number of Sony Xperia's latest handsets, the Xperia T, Xperia S, the water resistant Xperia Go which was presented dunked in Martinis throughout the evening, showing its unfathomable durability as displayed by Angel, Wes Brown, Ny, Clement Marfo and Lady Leshurr at Wireless Festival earlier this summer [watch the video below]. Also on show was the new Xperia tablet, speaker and visually striking spherical screen installations to promote One-touch sharing.