We hit a closed-off Nike Town in London this afternoon to hear about Nike and O2's innovative collaboration Priority Sports. The project which will provide exclusive products, services and experiences driven by Nike and its strong connection to athlets and sports teams around the world and O2's 23Million UK customers.
The concept of Priority Sports is an expansion on O2's already popular Priority series which has already provided Priority access to music, tickets, shopping and moments.
Marking the first time O2 have worked with Nike, Priority Sports will be available for iOS and Android based phones as an app and will include experiences such as...
• Digital experiences:
o Free and exclusive access to the new Nike+ Running app for Android which allows athletes to stay motivated and track, measure, compare and share their runs
• Physical experiences:
o Access to Nike events
o Exclusive weekly Nike+ Run Clubs & Nike Training Clubs for Priority Sports members
o Virtual training programs
o 1,000 tickets to the Nike+ Fuelfest at Battersea Power Station – a unique experience combining sport, innovation, music and culture
• Products & offers:
o Exclusive and advance Nike product releases
o Free shipping on all orders over £50
We grabbed a few minute with one Britain's greatest ever athletes Paula Radcliffe who helped launch Priority Sports in London today, stay peeled for that interview later this week.
To be first to know when the app goes live in late August, register by texting “Sports” to 2020, and check #o2prioritysports on Twitter