Video: Craig Green Creates miadidas Customised Shoes For David Beckham

If you're not au fait with adidas' Olympic art and style campaign miadidas, you can read all about it here. For a brief summary, read the paragraph below...

17 days, 9 artists, 34 artworks. Every day of London 2012, live at the adidas Olympic Lounge, two artists from a carefully hand-picked shortlist of nine will customise the Performance footwear of select Olympic athletes, inspired by the day’s winning ‘all in’ moment. As congratulations, one artwork will be awarded to the chosen athlete daily, a unique and personalised trophy for their journey; the other will be given away online, an inspirational gift to the next generation of potential adidas Olympic athletes who have suggested their day’s most outstanding sporting moment.

For the first design, Craig Green  took inspiration from Britain's most famous sportsman David Beckham to create his piece. Born and raised just 2 miles from the Olympic stadium, David Beckham is a British hero. He's seen the area develop from industrial beginnings to the incredible site that it is today. To celebrate this, Green customized a unique pair of red 2012 Feather 2 shoes for him. These shoes mark the start of the games and the first in a series of red performance shoes customized with moments from the games.