PUMA are looking beyond our late but ultimately bountiful summer by releasing a behind the scenes focus on their Autumn Winter '12 Lookbook.
Featuring a closer look at PUMA's TRINOMIC collection, which draws on technology that was born in the early running boom days, when the sport began to move from the track to the street.
Another major focus on the AW12 campaign is the ZDC 82. Originally issued in 1982, the ZDC 82 silhouette was the ideal performance jogging and training shoe of the 80s and was quickly adopted by athletes and joggers alike. The outdoor running shoe was known for its clean minimalistic upper, with it’s unique and aggressive rubber outsole tread pattern to tackle any outdoor terrain. The ZDC 82 will be re-released to further extend and build upon the Vintage Running series within PUMA Archive. The ZDC 82 has also inspired a new range of retro feel apparel.