Pressure can burst pipes, pressure can also make precious stones and since being compared to the greats before ever taking the court as a professional, LeBron James was always going to face it in spades. Now with his Championship ring in tow, the Miami Heat legend can be officially recognised as a precious diamond.
With the transformation complete, LeBron has collaborated with Nike on this year's must-have basketball trainer the LEBRON X. Designed to the specifications of James, the shoe combines dynamic containment, protection and responsiveness tailored to one of the world’s most explosive players. The trainer has been inspired by the creation and beauty of a diamond, the metaphoric comparisons run parallel to James' career. Diamonds form between the Earth’s crust and super-heated core, where intensity changes the structure of carbon over time. Under extreme pressure and temperature, carbon then becomes diamonds.
Created in blue, black and jade, each colourway of the LEBRON X tells a story. Click through the Gallery above for more.
The LEBRON X+ is Nike’s first signature basketball shoe featuring Nike+ Basketball technology and is available in select colorways and in three versions: the fully loaded LEBRON X+ Sport Pack – which includes the shoe and the Nike+ Sport Kit, a Nike+ Basketball enabled version with NIKE+ technology embedded in the midsole, and a non-enabled version. The interactive experience allows users to track in-game activity with NIKE+ enabled shoes and later review, analyze, and share that information using the Nike+ Basketball app.
The technical benefits also include a lock-down fit, excellent cushioning on impact, and a lightweight feel. The very first full-length visible Nike Zoom unit, dynamic Flywire technology, Hyperfuse construction and Nike+ Basketball all bring the shoe to entirely new heights.
The LEBRON X is available globally in blue and jade for £150 and £165 for the Nike+ enabled with the black pair set for November 2 launch. More colourways related to diamonds will be revealed throughout the season.