Nike gave us a sneak preview at their 20 Designs That Changed The Game earlier in the summer and as we obsessed for close to an hour at some of the trainers that have come to define our childhood, through adult lives, we found ourselves absolutely transfixed by quite how incredible some of the developments made in the designs have been.
Some of the most recognisable trainers in the history [the 1996 Nike Air More Uptempo is an epic kick], Nike have grown over the last 20 years minimising, amplifying, removing, flipping and resurrecting the the iconic branding. Leather gave way to Durabuck, then pioneering poured foams, before uppers were fused. Shorts got longer, colorways went metallic and pearlescent before exploding in a limitless burst of brightness. Then there was Max Air, Nike Zoom, Tuned Air, Nike Shox and Nike Lunarlon — assistants in the sole unit for every type of player.
Enjoy some of the original designs along with an in-depth visual analysis of Nike's 20 Designs That Changed The Game.