New Era unveil new iPhone app

As if dominating the world of snapback and fitted caps wasn’t enough for New Era, they’re now taking on rival clothing brands on the app store with their new Cube app.

Boasting a wide variety of features, including augmented reality features, a street-style Tumblr feed, a GIF (moving picture) builder, an interactive timeline of the brand and a full catalogue of all of their latest gear, the app is set to be released tomorrow, with previews being shown off at New Era’s flagship store in Soho.

To find out what people are saying about the app, search #neweracube on Twitter.