New Era today launched a high-energy film featuring two rival teams racing through the streets of London at dawn to the sounds of Lord of the Game by Death Grips.
As enjoyable as the film is [and it really is], it also promotes a nationwide competition hosted on JD’s Facebook that will encourage consumers to answer a series of questions in conjunction with the film. The ultimate prizewinner will find themselves, plus a friend, on a plane to New York, complete with spending money and tickets to a Major League Baseball game at the legendary Yankee Stadium, home of the New York Yankees. They will also be given exclusive access to the MLB Fan Cave and $250 to spend on MLB product in the New Era NYC Flagship Store located in the renowned shopping hub of SoHo.
Further New Era x MLB hats will be launched exclusively through JD in November 2012.
To enter the competition, visit jd.co.uk/mlb