Converse Launch Pro Streets Search For Local Talent

Converse have announced the launch of Pro Streets, a European-wide game, launching in London on August 29 that encourages you to celebrate the unique creativity of your local area, by showing off your most original moves. It’s up to you how you showcase what makes your area special. Your moves can be anything from dance routines, skate tricks, MC battles, ball-skills – just make sure they’re an expression of who you are.

Your creativity will be captured by special cameras and uploaded as a video onto the Pro Streets website: prostreets.com

Taking place in six of the world’s most culturally diverse cities: London, Paris, Madrid, Berlin, Amsterdam and Milan, Pro Streets celebrates the launch of Converse’s new Pro Leather range, Pro Leather Vulcs. Converse will bring Pro Streets to life in London with special cameras set up in five iconic boroughs: Brixton, Camden, Finsbury Park, Ladbroke Grove and Mile End.

You and your friends can then support and promote your favourite films online, and at the end of the game Converse will celebrate the cities, neighbourhoods and individuals with the most incredible talent.

As the first modern basketball shoe made known to the world in 1976 by some of the greatest basketball players of the time including Julius “Dr. J” Erving, the Pro Leather came to be recognised not only for its life on the court but also for the larger culture it inspired.

The latest Pro Leather continues to reflect a vibe of creative self-expression alive in every city around the globe. From sport to art, and music to style, the Pro Leather Vulc is a celebration of culture born on the street, inspiring today's innovators to make their own moves and leave their own unique mark.

Apply and vote now at prostreets.com