adidas will officially launch their limited edition adiZero Primeknit running shoe in London tomorrow. Only 2,012 pairs of the performance running shoe have been produced, all individually numbered, and will be available for a limited time only.
Featuring a one-piece upper, the adiZero Primeknit was built using a new seamless engineering technology and is knitted from the red and white colours that feature on this summer's adidas athletes. The breakthrough technique digitally knits the entire upper in just one. Knitting fused yarn fine-tunes the exact amount of flexibility and support needed in every part of the shoe. There is no lining or reinforcements – the strength comes from the fused yarn, digitally-knitted in distinct grid patterns to provide ventilation. This all means lightweight comfort that wraps seamlessly around your foot, whilst fewer materials produce less waste.
adiZero Primeknit is available from July 27 to August 12 at the temporary 10 Newburgh Street store, London W1, just 2,012 individually numbered pairs will be available. Move fast to avoid disappointment.