adidas Celebrate Sport ‘Through a Creative Lens’ With miadidas Customisers
Art meet Sport meets Style for the miadidas Customisers campaign...
As part of their Olympic celebrations, adiidas have launched miadidas customisers a real-time art project uniting some of the most most passionate artists, athletes and fans from around the world to produce unique customised shoes that will embody the London 2012 Olympic Games.
17 days, 9 artists, 34 artworks. Every day of London 2012, live at the adidas Olympic Lounge, two artists from a carefully hand-picked shortlist of nine will customise the Performance footwear of select Olympic athletes, inspired by the day’s winning ‘all in’ moment. As congratulations, one artwork will be awarded to the chosen athlete daily, a unique and personalised trophy for their journey; the other will be given away online, an inspirational gift to the next generation of potential adidas Olympic athletes who have suggested their day’s most outstanding sporting moment.
Flick through this list for info on the miadidas Customisers designers.