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Footwear Friday: Nike Launch What The Max Air Max 90, Air Max 95 & Air Max 2012 Hyperfuse Collection

Nike have added Hyperfuse to their classic Air Max 90, Air Max 95 and Air Max 2012s.

Brightening-up this week's Footwear Friday, Nike have sent through their sick What The Max collection with their classic Air Max 90, Air Max 95 and Air Max 2012s redesigned to incorperate Hyperfuse technology in bold neon colour pops to highlight the innovation. Hyperfuse construction creates a durable composite material composed of three layers; one for stability, one for breathability and the third for durability. All three layers are fused together using heat and pressure to create a level of precision unattainable via traditional cut-and-sew methods.

At the centre of Nike's Summer '12 campaign, Hyperfuse allows the trainers to shed weight without compromising strength.

The Nike Air Max 90 Hyperfuse, Nike Air Max 95 Hyperfuse and Nike Air Max 2012 Hyperfuse launch globally this month.

nikesportswear.com

King Apparel Release New Lookbook

The latest from the brand is in…

King Apparel have just launched the first in a series of Spring/ Summer Lookbooks that will be released over the coming months. Part 1 was shot in the early hours of a cold Spring morning on the fringes of a quiet council estate suburb.

These brutal and nowadays often neglected environments were once a modern solution for inner city escapism and as a brand, King are always drawn to these places, finding something intriguing about the relationship between urban and rural.

For more check kingapparel.co.uk