Something as simple as an @ or a # can make such a difference when put in the right context. Everyday we're learning what people think of their meals #yum and music "You're new single's sh*t @50Cent" so it's kind of amazing that it's taken this long and that it had to be Ipswich Town Football Club to incorporate Twitter names and Trending Topics on their Replica shirts.
Inspired by gangly phenom and future England international Jay Emmanuel-Thomas, Ipswich have made Twitter names and hashtags available for printing on the backs of their home-shirts this season and in doing so, become the most social media friendly kit-supplier in world football. Well done Ipswich. It's almost worth becoming an Ipswich fan.
We really want to see players in matches with their Twitter names on their shirts. It might involve players legally changing their names like Basketball star Meta World Peace who was made famous by beating up fans and elbowing players under the name Ron Artest.
More info on the innovative and insanely clever move on itfc.co.uk.