Continuing their incredible work in the UK over the last few years, New Era and the NFL have come together to arrange an exclusive signing session with one of American Football's star players; Buffalo Bills defender Marcell Dareus. The signing which will take place at JD Sports in Westfield Shopping Centre, Stratford will serve as a pre-curser to the highly anticipated clash between New England Patriots and St. Louis Rams at Wembley Stadium on Sunday October 28.
The signing will run from 4-6pm with a live appearance and performance from NFL’s St Louis Rams’ cheerleading team, who are in London for the International Series game.
JD Sports will host an online ballot through their website jdsports.co.uk/NFL to give fans the chance to win a pair of golden tickets hidden in one of the 100 gift bags that will be collectable from the JD Sports store in Westfield Stratford City on the day of the signing. The golden tickets will entitle the winner to two premium club level tickets for the International Series game at Wembley, as well as two nights accommodation in London and £200 spending money.
New Era will be flying Dareus over exclusively from Buffalo, New York, the birthplace of New Era Cap Company since 1920, to celebrate the International Series where the New England Patriots face the St. Louis Rams at Wembley in the sixth regular-season NFL game to be played in London.