The UK's biggest and best Youth brand: Fashion, Film, Games, Sport, Gadgets, Music and more...

Liam Gallagher Launches Brand New Manchester City Home Shirt

15 Jul 10:54 am

Say what you will about Beady Eye (they're a bit cack), Liam Gallagher is about as cool as celebrity fans get and getting him to launch the new Manchester City kit today was a pretty smart move.

Westfield Stratford City Sign Lease With Zara, Pull & Bear and Bershka

14 Jul 4:54 pm

With just months to go until the official launch, we are getting increasingly excited about checking out the new Westfield Stratford City. The new East London based shopping centre has today announced that Zara, Pull & Bear and Bershka stores will be opening in the mall.

Minimum Reveal their AW11 Collection

14 Jul 4:52 pm

Minimum have revealed their new collection for autumn and winter 2011, and the range of shirts, chinos and chunky knits is looking pretty amazing.

Edwin Team Up With Jofama

13 Jul 5:56 pm

For AW11 Edwin have teamed up with traditional Swedish leather manufacturer Jofama to create quality and classic garments, a key element of both brand’s ethos.

FLY53 Launch ‘Eau de Chaos’ T-Shirt

13 Jul 5:07 pm

FLY53 love subverting a bit of popular fashion imagery, and with this new ‘Eau de Chaos’ tee they also introduce the world to their fictional ‘No.53’ scent.

Pointer Reveal AW11 Footwear

13 Jul 4:32 pm

Pointer have revealed their male and female footwear collections for autumn / winter 2011.

Icon Brand Reveal New SS11 Vintage Inspired Bags

12 Jul 2:03 pm

Premium menswear accessory specialist, Icon Brand, have launched a range of stylish bags, from satchels to holdalls and weekender bags. These vintage and distressed materials provide a premium option for all.

Ellesse Heritage Launch in Images

12 Jul 12:15 pm

You may remember that earlier this month we told you to get down to the ellesse pop-up store launch. Well, if you didn’t listen to us you’re going to be pretty gutted when you look through our photos from the night...

Fresh 2 Def x G-Shock East Varsity, Plus G-Shock East Launch

12 Jul 11:43 am

Fresh 2 Def have teamed up with the G-Shock East, the London store, to create this exclusive new varsity jacket.

Ghetro: A Combination of Ghetto and Retro Style

11 Jul 5:11 pm

A term apparently coined by the Taliadoros sisters, ‘Ghetro’ is the combination of fashion, music and events that contribute to the edgy swagger and lifestyle adopted by many, yet has no name.