Reebok Radio launches at this year’s Parklife Festival in Manchester on Sunday June 10 before embarking on a five month UK Tour of major city residencies throughout 2012. Reebok Radio will be recorded and streamed live on the second weekend of each month from an interactive, pop-up street level radio station. Featuring an in-depth program of live sessions from groundbreaking and emerging artists, interviews, exclusive mixes and profile DJ appearances, Reebok Radio will initially be broadcast live on youth lifestyle title RWD online, after which audio and video content will be available on RWDmag.com, MixCloud and all of Reebok Classics social network platforms.
Reebok Radio will be anchored by ‘voice of the underground sound’ Goldierocks who will present a five-hour program from each city, featuring specially selected new music and an insight into who’s hot in emerging talent. The show will also feature guest slots from a local radio faces and Reebok Radio’s afterparty headline acts. Additional exclusive content will include after show party ticket competitions as well as cool merchandise to be won from the latest 2012 Classics range.
Official Reebok Radio afterparties will be held after each show, in conjunction with partners including Clash Magazine, Crack Magazine, Chibuku and Metropolis, hosted at the coolest urban spaces in Liverpool, Bristol, Glasgow and Leeds. The tour culminates in an exciting London finale, set to feature special friends of the brand.
Other featured artists will include Benga, Benji Boko, Tricity and Caan who will all provide exclusive content and live footage. Having these up and coming acts on-board underlines Reeboks Radio’s commitment to promote grass roots talent.
After Party Tour Schedule 2012:
• Sunday June 10 -Manchester in association with Parklife Festival
• Friday July 6 -Liverpool - Shipping forecast in association with Chibuku
• Saturday August 11 - Bristol - Crack Magazine at Motorcycle Showrooms
• Friday September 8 - Glasgow – Chambre 69 - in association with Clash Magazine
• Thursday October 11- Leeds – presented by Sound Chanel at Leeds Uni and The Faversham
• Thursday 8 November - London – Secret location featuring Special guests
Reebok Classics are available at JD Sports nationwide.