Three years on from its launch as a YouTube channel focusing on the best in emerging Grime talent, GrimeDaily has become one of the key tastemakers in British Underground Music. In keeping with their recent move to embrace all forms of Urban Music, the online channel has re-branded itself as GRM Daily (Grime & Rap Music Daily).
Boasting some 70million website hits, GRMDaily is the home of popular freestyle web-series Daily Duppy, the trainer obsessed Crep Check, the gear-head charged Car Check and of course their hilarious comedy cooking show Dine Daily.
GRM's Managing Director, Pierre Godson-Amamoo offered of the brand-switch “The vision for the rebrand was to extend beyond just a new logo. Our aim was to create a next generation platform for urban content. www.grmdaily.com promises to be a clear evolution in the consumption and engagement of content, with a host of new series and formats being revealed, ultimately raising the bar for our audience. It will act as a hub for artists to promote their music (which will be available to buy) and videos all in one place, making GRM a one-stop shop for everything urban.”
Check the trailer for the new GRM and visit the website at GRMdaily.com