Once every blue moon two extraordinary things happen; the first being a Government actually apologising for ballsing something up (we’re still waiting for the remorse-fuelled Congestion Charge conference). The second being an internationally intelligent idea. RWD exclusively uncover such genius, as Danny Walker has a closer look a Swedish telecommunications company, Brobile, and their new all-singing, all-dancing Pay-as-you-roll tariff...

Something we at RWD are all too familiar with is the phenomenon known as the ‘One-ring.’ The only people ever guilty of this action – basically calling someone until their caller iD shows and then quickly putting the phone down, forcing the recipient to call back and waste-up their own minutes in the mild hope it may be important - are basically MC’s and producers; it isn’t something that afflicts the average person, who usually have, if not a job, then sufficient dole money to keep the mob’s topped up.

But luckily, there is a solution in sight...

Rambunctiously billed as neither ‘Contract’ nor ‘Pay As You Go’, but something “vanilla sponged into the middle”, Swedish twins Lipar and Floo Borghild have come a long way from smoking behind the bike shed of their Stockholm situated boarding school. Although separated by just 78 seconds at birth, the two are always in sync. “We were working one day on a free download music project for our final exam,” the older and bolder twin tells RWD via a crackly overseas line. “We both said out loud, ‘Why don’t we make this for a mobile phone,’ and then it all kicked off from there.” That A-Level daydream soon turned the identical duo into two of the most powerful figureheads in Scandinavia’s cutthroat telecommunications market. Their successful company, Brobile, is in a unique position offering its handsets, tariffs and deals ONLY to those in the music industry. Check it:

Now 23, the two are but a pretty penny from becoming millionaires. “We don’t like to boast about money,” Lipar stresses before Floo interjects, “But we do boast about our cars.”

With youth culture on the rise in Sweden, the two have capitalised on growing trends and believe Brobile’s April launch in the UK will help not only aspiring MCs but singers, producers and more. “We’re launching Brobile in the UK to celebrate the hunger young musicians have to get into the industry,” the three page press release reads. “Our tariffs are for artists without minutes or credit. For the talented ones too young for a contract and the irresponsible ones too dumb to hang up when those credit low pips go off. It’s for those who need to get to meetings, do interviews and arrange distribution for mixtapes/ babysitters.” Sounding too good to be true, we asked Floo how it works - how they can just hand out free minutes/ texts/ answerphone services? His answer is acidic but affectionate. “We know what it’s like to always have £0.05 credit on our brick of a phone. Even in Sweden we know of the ‘Bro, can you call me back?’ moments. That’s why we invented Brobile. We’ve pulled out all the stops to make this work.” Indeed they have, and have enlisted Wretch 32 to be the face of the UK campaign.

A word with Wretch 32...


RWD: Do you use a mobile phone all the time?
Wretch 32: Yeah, I'm always on the phone.
Before you were using Brobile, did you have a contract or PAYG?
I had about THREE different PAYG phones.
Are you the type of guy to always run out of credit?
[Laughs] Not really. I'm the credit guy, you know?
How long have you been testing Brobile?
For about six weeks. I understand where they are coming from and I think it can work, but a lot of people might lie and just say they are MCs. I think they check your MySpace still.
Why is the service so easy to use?
It's big. Back in the day they had voice dialling but now I just hold the number 2 and it just goes straight to my engineer. Just make sure you register the right names, magazines and companies.
Who did you register?
Scorcher, Ghetto, Bashy, Kaliber, P dot, Chipmunk, Mumbles (my manager)... I just went through my phone. I put some DJs down too like Ace and Vis, Logan, Semtex, Samurai, SK...
Would you recommend it?
It just makes sense.
What would you say to waste guys with NO credit?
Fix up man!!! 'One minute remaining' is long. '59, 58, 57...' [Laughs].

All Tariffs Feature:

> No Contract
> A mere £3.00 monthly fee
> No upfront/ annual costs
> No minimum/ maximum age
> No signup/ sign on/ opt in/ opt out
> ALL tariff minutes are to be used only with your 10 designated numbers; These inclusive minutes have to be to registered industry numbers. Currently RWD Magazine, Tim and Barry, Scribbler, Logan Sama and UKRecordShop.com are all signed up.
> Instead of a basic alarm a Brobile operator will call YOU when you have to be somewhere.
> Instead of answerphone music you’ll have a set message that instructs callers to go onto your MySpace, Bebo, Facebook.
> FREE texts to TWO members in your crew.
> ONE FREE emergency apology text/ email a month.

The Brobile Tariffs

I’m Around The Corner 300 – With 300 FREE monthly minutes included, this is the most readily available tariff on Brobile. Register your industry numbers and you can make calls straight away. The tariffs might have quirky names but minutes is minutes.

It Was Supposed To Be Out Last Week 200 – With 200 minutes included, this tariff is aimed at those who are constantly shuffling release dates.

Blud, Beg You Call Me Back 100 – Down on credit? Constantly using this classic line? Brobile have aimed this one for you. Remember all of the tariffs have ROLLOVER minutes.

I’m In A Rave, Text Me Innit 1000 – Only 15 minutes included but you do have 1000 texts to tell everyone why you’re running late.

Leng An Inbox Down 500 – Those that like to email on the move this is you. Just make sure you don’t deadout someone’s inbox with your “finest” MP3 creation.

For more info or to get a FREE sim card simply email [subject: Brobile]
brobileuk@gmail.com.

The Small Print
Brobile have the right to reclaim/ withdraw/ reject/ confiscate/ ban your sim card at anytime. Your home is at risk if you do not regularly update your MySpace. Please give RWD magazine 30 days notice as and when you would like to drop your mixtape. Take off that silly hat.

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