Conceived in the hedonistic eighties and raised through the Manchester music scene, warehouse parties and acid dance culture, Gio-Goi was always going to be special. A brand with street and style credibility for those in the know, everyone from Oasis to The Rolling Stones soon wanted a piece of the action. Vivienne Westwood cited it as an inspiration, The Face voted it best-selling label; Gio-Goi has a history that simply cannot be manufactured.



For Spring Summer 08, Gio-Goi celebrates its life story – embracing the music, streets and club style of the infamous Manchester music scene.

For the girls, there's two lines you can dip into: 'Acid Sports' and 'Luxe Rock & Roll.'

'Acid Sports': From Glastonbury to Ibiza, this summer it’s bright, tight and dangerous to know…..and Gio Goi have got ALL of that going on and more. This season’s collection sees a range of cyber sports inspired pieces along with day-glo brights, crystal embellishing and metallic sheens to help make the right kind of statement!


For a more relaxed easy way of dressing this summer, team up Gio-Goi’s sassy citrus coloured racer backs with favourite short shorts…..a perfect combination for watching the sunset at Cafe Mambo. A more neutral colour palette of black and white is infused with neon colours, long line vests and printed tees. Worn with a denim mini and Hunter wellies – it defines festival chic.

'Luxe': Our favourites for the ultimate in luxe rock babe style is Goi Goi’s stunning ‘Rock&Roll’ crystallised vest and coloured skinny jeans. Add a pair of platform wedges and the our cropped, puff sleeve jacket – beautiful and dangerous.

For the men in Spring Summer 08, Gio-Goi celebrates its life story – embracing the music, streets and club style of the infamous Manchester music scene. There's 'Northern Attitude, 'Demanding' and 'Chilled.'

Northern Attitude inspire the men’s collection for Spring Summer ’08. Not-to-be-messed with techno gloss fabrics, neon brights, uncompromising two tone and slim cut denim create a hi-fashion, demand attention approach to summer style. Each piece telling their part of the Gio-Goi story.

Demanding: Stand-out guaranteed in the celebrity’s favourite original Gio-Goi slogan tees in neons, naturals and citrus brights and for stage to stage trudging at this summer’s music festivals – layering is a necessity - pair bright neon tees with hi gloss wind runners or two tone zip up jackets for the uber-cool indie look.

Chilled: Ibiza-bound? Then grab a pair of long-boardie style checked shorts, worn with a logo tee for a chilled vibe - sure to attract the right sort of attention!

Demanding, angry, beautiful, the Gio Goi collection celebrates life loudly and stamps cool proudly.

Gio-Goi. it is what it is.

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