The UK's biggest and best Youth brand: Fashion, Film, Games, Sport, Gadgets, Music and more...

Internet entrepreneur, director and friend of RWD Jamal Edwards (SB:TV) has been selected as the latest Fly Your Own Flag Flagbearer for New Era.

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Play Dot Apparel are hooking up with Robot Bunny at The Brent Cross Shopping Centre this Saturday [August 20] and they'll be bringing their AW11 Range including new Snap Backs, Jackets and Tees.

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ASICS have gone back to their roots with the relaunch of their classic Gel Saga II as part of the brand's Sportstyle AW11 collection.

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adidas Originals launch their new AW11 Lookbook from September 1 and we've got a preview of the City Vs City campaign which will include 13 Cities and 195 looks.

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Celebrity stylist Shai Spooner his the world famous LA Ink for a spot of body art.

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Frank Lampard smoulders as he unveils the adidas designed Chelsea third kit for the forthcoming 2011/12 season.

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Nicholas Deakins has revealed its AW11 collection, which has taken inspiration from classic outdoor hiking styles.

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Founded in the mid-eighties, Nickleson offers durable and affordable fashion. Built on a reputation of wardrobe staples such as their signature polo shirt, the brand now re-released their iconic baseball jacket.

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Accessories label, Icon Brand, have introduced a range of necklaces perfect for adding a rocky edge to any outfit.

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Keri Hilson takes us closer to life on the road with the singer in the second episode of the PUMA Social series.

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