In keeping with RWD’s alternative road to the World Cup, we bring you news today of England captain, Rio Ferdinand, linking up with ‘Strutt Men’, part of the LXY Brand group, with plans in place to create a new designer range for men.
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This weekend saw the release of some seriously exclusive New Era caps inspired by their baseball heritage the European 59FIFTY collection is super limited so you have to be quick if you want to grab one.
VA-G are goin in...
After three long months of renovations to their flagship store on Regent Street the good folks at Levi's are ready to party... and who better to get it started than Pharrell and his rock chums N*E*R*D who took to the stage at London’s Heaven earlier this week…
Those sneaker smitten chaps at SoleHeaven are back with another entertaining episode of Sneaker Sessions.
David Beckham, N-Dubz, Noel Gallagher, Mr Hudson & Snoop Dogg get their adidas Originals on… [VIDEO]
Following on from Ciara's appearance in the latest adidas Originals ad, some of her campaign-mates have spoken to the brand with the three stripes about the street where originality lives...
As part of adidas' new Originals campaign Ciara came to London to film her part in the new ad alonside the likes of David Beckham, Noel Gallagher, Agyness Deyn, N-Dubz, Mr Hudson, Snoop Dogg and Dynamo. Here she talks about her style as well as her love for Topshop and Nandos!
The grime MC appears alongside sports icons Alexandre Pato, Kobe Bryant and Manny Pacquiao as well as our favourite funny man Luke Monaghan in the look-book for Nike's N98 track jacket...
Fresh from signing with sland records, Devlin 'gets his Naomi Campbell on' in a Nickelson photoshoot for the latest issue of RWD. Reya El-Salahi catches up with the Dogenham rhymer to talk make-up, Eminem comparisons and why Kate Moss better watch her back!... Filming, direction and editing by Greg Bond & Reuben Fagan...










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![N.E.R.D - Party People [AUDIO]](http://www.rwdmag.com/wp-content/uploads/2010/08/NERD-140x130.jpg)
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![Drake - I'm Ready For You [AUDIO]](http://www.rwdmag.com/wp-content/uploads/2010/08/drake_new1-140x130.jpg)
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![adidas x David Beckham Fall / Winter 2010 Collection [IMAGES]](http://www.rwdmag.com/wp-content/uploads/2010/08/Winter-2010-Collection1-140x130.jpg)