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adidas Originals and Foot Locker Search for the Ultimate Sneaker Fan

1 Sep 12:03 pm

How tight is your trainer game? Foot Locker have teamed up with adidas Originals to find the ultimate footwear fanatic.

Kano helps Boxfresh and HMV celebrate new venture

27 Aug 6:38 pm

Fresh fashion brand, Boxfresh definitely know a thing or two about staying at the forefront of fashion when it comes to making garms, hence the fact that Kano is their brand ambassador, so when they announced their range was going to be stocked in selected HMV stores nationwide who better to help them celebrate then the slick grime MC himself.

Nike X Maharam Dunk Hi To Be Released 1 September

26 Aug 4:06 pm

The trainer game isn't particularly nice to girls, stores never ever seem to have the size they want or the range to pick from is just complete s***. Well now the ladies can lace up some fly sneaks for their feet as Nike and New York textiles designers Maharam have done a collaboration for the ever popular Nike Dunk Highs.

RESET Carnival Bank Holiday Special

26 Aug 1:04 pm

Reset are back with the biggest, baddest and of course the best streetwear brands around, this Friday sees the opening of the nightmarket followed by Saturday's all day shopping fest so make sure you reach!!!

adidas x David Beckham Fall / Winter 2010 Collection [IMAGES]

24 Aug 4:45 pm

He might have been unceremoniously dumped from the England football team this year but David Beckham's presence in the world of sport and fashion is still dominant and now he's teamed up with long term endorsement partners adidas to release the a new collection capturing his style and essence.

Nike Sportswear 2010 Holiday Lunar Collection [IMAGES]

24 Aug 4:19 pm

Nike Sportswear are already gearing up for the Christmas season by unveiling their Holiday Lunar Collection...

Online Interview: Mikey Trapstar (@TrapstarLDN)

20 Aug 5:56 pm

It takes a special something to get the streets on lock, Trapstar Co-Founder Mikey Trapstar, tells us how you can do the same…

Discounted King Apparel, PXL and Benjart Clothing at The BIG SALE

19 Aug 5:03 pm

If you didn't already see the big announcement we made last week or you're just waste and never saw it at all then this is the last time we're going to tell you. MAKE SURE YOU GET DOWN TO THE BIG SALE THIS SUNDAY AT BRICK LANE'S VIBE BAR FEATURING DISCOUNTED KING APPAREL, PXL AND BENJART CLOTHING!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!