Artist: RWD

Leading International development agency Christian Aid is ready to take on the issues that face a vast majority of the World’s youth. Launched today is a new experimental youth project aimed at tackling global issues and the plights of British youths.

Ctrl.Alt.Shift is the first of it’s kind to use ‘user-generated’ content. Young people can register their support on the Ctrl.Alt.Shift site (ctrlaltshift.co.uk) to join a global community of outspoken young radicals from all over the world, people who are working together to fight against global poverty and social injustice.

Here’s a sample DPS…


The message is simple. “The key mission of Ctrl.Alt.Shift is to bring about the democratisation of Charity, by being the first ‘consumer generated’ charity brand,” said Katrin Owusu, Head of Youth Marketing and Innovations at Christian Aid. “Using concepts of co-creation, the project will act as a vehicle for people to connect and take action by creating content and campaigns, sharing ideas and inspiring each other”.

“We want young people to engage with and understand these issues now, as they are an unavoidable part of their daily lives. We need to change attitudes, and increase the number of younger supporters. This is about driving radical and revolutionary agitation.”

So to get involved or simply have your say visit ctrlaltshift.co.uk.

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