Primary 1: First Up
Artist:
RWD
He’s electro pop’s newest sensation and we think he’s far from second-rate. Hayley Joyes holds down Primary 1...
It may have been known formally as the domain of the French, but Daft Punk and J.U.S.T.I.C.E have already had to step aside for the electro-pop sounds of Calvin House. And it looks like they may to make a bit more room for the Brit’s in the shape of a man named Primary 1. His hot little single Hold Me Down is a funky melody of Prince-inspired bass, teamed with all the hallmarks of a classic Rick James groove and a splash of indie vocal. It’s an ace sing-a-long tune which Primz’ says make him feel like “He-Man doing the moonwalk. Beefy yet graceful...’
He may have a degree in Film Studies, yet Joe Flory is not only a scholar of the arts, he’s also a connoisseur of all things electro. Flory, or Primary 1 as the one-man band is also known, has a passion for music that started in his bedroom studio where he taught himself to play a myriad of instruments, including the drums, trumpet, keyboard and guitar (the multi-talented musician decides his favourite is the piano).
On rotation at home he has mostly been listening to skinny indie rocker Beck, whose eclectic style and persona have been the framework for many an aspiring artist, as well as dark dubstep producer Burial. But a, er, primary character in Joe’s life at the moment has to be Ariel Pink, whose performance art/music/craziness uses a combination of porn samples and a bassline that sounds like the devil cavorting with an American hooker. “He's got so many influences and he tries to use them all at the same time, which I can relate to,” the Matt Damon lookilike points out. “With all my influences, it’s a case of imitating, failing, and ending up with something else.”
Now it looks like his own sounds are starting to get noticed. He talks about Hold Me Down getting Radio 1 play as being a pivotal moment in his career so far. “When Vernon Kay started rapping over the top of it, that was the best,” he laughs. It seems that things just keep getting better for the 21 year-old, who is about to tour with electro/rock band Metronomy. He’s also working alongside Paul Epworth on his forthcoming album, which is no mean feat; Epworth has crafted hits for everyone from Kano, U2 and Simian Mobile Disco. Watch out for that album this summer. Meanwhile Hold Me Down has just received a banging remix from super-cool French artist Yuksek.
All’s looking good for the one like One, if only he could drop that DJ habit of hiding his face. Yep, like many shy soundsters before him, Primary accessorises with a giant, expensive-looking lion mask. Er, why? “The Lion is symbolic of my musical prowess,” he points out. “At first it was something to hide behind, but not anymore,” he grins. “I'm not hiding anymore...’ Good, so now no one has an excuse not to seek and find this man’s ace new music. Watch it hit a chart near you soon.
Hold Me Down is out now. Primary 1 is touring the UK with Metronomy. Check MySpace.com/primary1 for dates and more
RWD Magazine
He’s electro pop’s newest sensation and we think he’s far from second-rate. Hayley Joyes holds down Primary 1...
It may have been known formally as the domain of the French, but Daft Punk and J.U.S.T.I.C.E have already had to step aside for the electro-pop sounds of Calvin House. And it looks like they may to make a bit more room for the Brit’s in the shape of a man named Primary 1. His hot little single Hold Me Down is a funky melody of Prince-inspired bass, teamed with all the hallmarks of a classic Rick James groove and a splash of indie vocal. It’s an ace sing-a-long tune which Primz’ says make him feel like “He-Man doing the moonwalk. Beefy yet graceful...’
He may have a degree in Film Studies, yet Joe Flory is not only a scholar of the arts, he’s also a connoisseur of all things electro. Flory, or Primary 1 as the one-man band is also known, has a passion for music that started in his bedroom studio where he taught himself to play a myriad of instruments, including the drums, trumpet, keyboard and guitar (the multi-talented musician decides his favourite is the piano).
On rotation at home he has mostly been listening to skinny indie rocker Beck, whose eclectic style and persona have been the framework for many an aspiring artist, as well as dark dubstep producer Burial. But a, er, primary character in Joe’s life at the moment has to be Ariel Pink, whose performance art/music/craziness uses a combination of porn samples and a bassline that sounds like the devil cavorting with an American hooker. “He's got so many influences and he tries to use them all at the same time, which I can relate to,” the Matt Damon lookilike points out. “With all my influences, it’s a case of imitating, failing, and ending up with something else.”
Now it looks like his own sounds are starting to get noticed. He talks about Hold Me Down getting Radio 1 play as being a pivotal moment in his career so far. “When Vernon Kay started rapping over the top of it, that was the best,” he laughs. It seems that things just keep getting better for the 21 year-old, who is about to tour with electro/rock band Metronomy. He’s also working alongside Paul Epworth on his forthcoming album, which is no mean feat; Epworth has crafted hits for everyone from Kano, U2 and Simian Mobile Disco. Watch out for that album this summer. Meanwhile Hold Me Down has just received a banging remix from super-cool French artist Yuksek.
All’s looking good for the one like One, if only he could drop that DJ habit of hiding his face. Yep, like many shy soundsters before him, Primary accessorises with a giant, expensive-looking lion mask. Er, why? “The Lion is symbolic of my musical prowess,” he points out. “At first it was something to hide behind, but not anymore,” he grins. “I'm not hiding anymore...’ Good, so now no one has an excuse not to seek and find this man’s ace new music. Watch it hit a chart near you soon.
Hold Me Down is out now. Primary 1 is touring the UK with Metronomy. Check MySpace.com/primary1 for dates and more
RWD Magazine
Submit to:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Comments
No comments yet
