16-Year Old Wins Guardian Award
Artist: RWD

16 Year Sam Kilkoyne, founder of the Underage Festival has won the Rising Star Of The Year award at last night’s Media Guardian Innovation Awards (MEGA’s).

The MEGA’s is a new awards scheme recognising the pinnacles of achievement in media innovation and took place last night at the 02’s Indigo2 venue. The awards recognise current achievements and herald those of the future.

The Underage festival is a dedicated music festival for an audience of 14 – under 19’s and was born out of the Underage club nights started by Sam at the Coronet in London. The event in 2007 was an unprecedented summer sensation with festival favorites such as Jack Penate, The Pigeon Detectives, Foals, Mystery Jets, Patrick Wolf, The Metros, Scouting for Girls amongst a detention hall full of the brightest bands gracing the stages and charts in the year Underage brought itself to the forefront of innovative and mainstream festivals. Last year’s festival received a wealth of A+ reviews and Gold Star plaudits from the media. From Sunday Times Style and The Observer to Teen Vogue and Time Magazine to Artrocker and NME to the BBC 6 o’clock news, London Tonight and Radio 1, this was an event that captured the imagination of a nation and tapped into a vibrant and buoyant scene set by Britain’s youth.

With not one complaint and an impeccably behaved crowd in '07 the organizers will this year be increasing the capacity from 5,000 to 7,000 to meet the insatiable demand of the underage music scene and putting together a line up strong enough to wish you were 16 all over again.

All media partners will be returning including BBC Radio 1 and BBC Switch who will be supporting the festival this year, recording live music from the event for later broadcast. As an integral part of amplifying the festival’s profile, event agency Get Involved Communications will also be returning to oversee all Press, Online and Broadcast promotion and partnerships, maximising the impact of this unique event in the media.


Check the next event - August 8 2008 at Victoria Park, Hackney
Ticket are £22.50 from See Tickets
or 0870 264 3333 or via ticketweb Ticket Web
or 08700 600 100









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