- Key Facts

RWD Magazine is the only contemporary youth title with an ABC audited distribution and a monthly readership of 240,436+

Distributed via:

- JD stores nationwide

- Universities/ colleges

- Select fashion boutiques and retail outlets

- 1000 copies a month delivered to fashion brands, record labels, PRs and marketing companies

- We also have a digital version of the magazine – which can be read online.

No. 1 contemporary youth title in the UK (based on ABC figures)

Core audience is aged between 15-24 with a faithful fanbase in the 25-35 bracket, many of whom hold key positions in the music and fashion industries.

- Editorial Style

RWD’s forward-thinking editorial directly reflects the interests of our readers. With an emphasis on the cutting-edge, we combine star names with up-and-coming talent from the worlds of film, TV, fashion and music. We also provide our tech-crazed readers with the latest in gadgets, games and phone technology. RWD’s fast-paced, funny editorial blends news, style and sport with columns, reviews and current affairs. Led by a youthful team, we reflect the affordable, the aspirational and the original by talking to our traditionally-hard-to-reach readers, not at them.

- RWDmag.com

RWDmag.com is one of the globe’s most popular youth websites with over 450,000 unique monthly users and more than two million hits per month, the recently re-launched site includes blogs, brand new audio and video, a forum, exclusive interviews and regularly updated news.

- 450,000 unique users every month

- Over 7 million page views a month

- Broad range of digital, video and integrated advertising formats to suit your individual requirements

- Features hourly news updates, celebrity blogs, extended magazine content, music videos, audio music clips and forums

- RWD TV offers exclusive content including filmed interviews, live events and freestyles – example

We have a number of advertising opportunities available including page specific background takeovers, online banners and targeted e-flyer broadcasts. Please contact 020 7492 6969 for more information. Or call/ email them direct.

- Partners of RWD

“RWD has given us a platform to speak directly to our core youth audience as we feel that the magazine has developed over the years into a superb youth lifestyle publication allowing our brand to sit along side other like minded brands, brand association is key and really makes a big impact. With a fantastic distribution base and the magazine being stocked in all the right places, RWD understands its readers and understands what they want thus ensuring our message really hits home.”

Martin Sayer – Marketing Manager – Luke

‘When launching a new lifestyle arm of our performance brand we have to have very clear objectives about what we want to achieve. RWD allowed us to communicate to a mass audience in way that was true to our brand values and most importantly in a creative and visually impacting way. Dacre really understands how the product needs to be positioned and continues to find imaginative but not over bearing ways of doing this. The continual contact and dialogue we get from Paul is fantastic and he’s worked really hard to make sure we get the maximum impact for our budget. We’re really happy with the results so far and look forward to working on more projects with the RWD team.”

Rhodri Evans – Brand Manager – Asics Sportstyle

“From autumn 2009 we have been pleased to distribute RWD magazine through JD Oxford Street. RWD is picked up at POS by young, trendy individuals and literally flies out the door every month. On a number of occasions customers have rung us up in advance to see if we have any left and to reserve their copy before they come in store.

RWD constantly produce innovative, informative and slick monthly editions. From my experience of the title they have an eye for spotting talent and give underground acts the opportunity to reach a wider audience transforming them into chart toppers.

“We are very pleased with our association, and long may it continue.”

Adam Page – Store Manager – JD Oxford Street

“When looking for a print title to promote Nickelson we researched heavily for magazines that would  best reach our (young fashion) target market.  The more established/mainstream magazines are not really read too much by our customer base. RWD seemed a very good fit for us as it reaches an active fashion buying audience and is distributed through fashion retailers.

As the relationship has developed we are  getting real value for money, away from our display adverts, as we were seeing Nickelson in a number of shoots and products appearing on the style pages. I am pleased with the overall support and advice I have received from RWD and will continue to build on this in the future.”

Jarrod Clarke – Brand Manager – Nickelson

“I am very impressed by the proactive approach RWD have adopted since I decided to use them for promotion as a youth media outlet. Every month they ensure we have great exposure not only through premium placement of our display adverts but over the style guides and fashion shoots. These are all added extras that show me that the magazine appreciates the brand and are committed to the overall goal, which is to give a relatively new brand (HL Jeans Co) as much exposure as possible to the youth fashion demographic.”

Janet Duckworth – Fashion & Retail Marketing Manager – HL Jeans Co

– Creative

As forward thinking and creative team we have a number of talented individuals on site that can mould a campaign around a client brief. This is ideal for clients who want to think ‘out side of the box’ and use RWD’s vast knowledge of successfully hitting the youth market. Below are a few examples of previous campaigns.

Here are just a few examples of what the team can do:

For more examples view our recent Style Guides.