PUMA are one of the top brands to embrace the incredible Boxpark project in Shoreditch and they’ve come up with a few ways to stand-out from the crowd to make the most of their building block store.

The innovative Boxpark building block shopping mall plays host to some of the biggest brands in fashion [check out Ravi Sidhu's Boxpark Photo Blog] and PUMA have come up with a few ideas to make their space stand-out from the crowd. Hosting limited drops and designer collaborations such as the Hussein Chalayan, Alexander McQueen and Rudolf Dassler collections as well as classic, iconic PUMA styles, PUMA will be using their new location to “illustrate the brand’s most cutting edge offerings and ideologies.”

Working with the rectangular shape of the store, PUMA have conjured the image of the shoebox [photos below] and draws inspiration from their Clever Little Bag, making the iconic, eco friendly shoe ‘box’ will be visible in the centre of Shoreditch. According to PUMA, one of their main objectives with their Boxpark store is to create a truly immersive experience as they play host to some of the hottest musical talent buzzing in the capital with Kopparberg on tap for their PUMA Thursdays series.

Tags: Boxpark, Fashion, Puma, Trainers