International lifestyle brand, New Era add alternative hip hop group, N*E*R*D* to their 2011 ‘Fly Your Own Flag’ campaign.

Pharrell Williams, Chad Hugo and Shae Haley (collectively known as N*E*R*D*) join an eclectic mix of athletes, entertainers and entrepreneurs to feature in the brand’s ‘Fly Your Own Flag’ advertising campaign. The trio join Major League Baseball players such as Joey Votto, BJ and Jason Upton, iconic skateboarder Steve Williams and teen filmmakers from the Ghetto Film School.

New Era CEO, Christopher H. Koch explains why N*E*R*D* are a perfect addition to the ‘Flagbearers’ family,

“This is a group that made a name for themselves in the music business by creating a sound all of their own. They are unique individuals who embody to core values of the Fly Your Own Flag campaign.”

New Era describe their Flagbearers as “Making a difference. Changing perceptions. Doing what they do because they love it. Simply, flying their own flag. With vision and inspiration, and always, with style.”

Tags: Fly Your Own Flag, N*E*R*D, New Era, Pharrell Williams