FASHION : adidas Originals and Foot Locker Search for the Ultimate Sneaker Fan

Written by Danny Walker on 1 Sep 2010

How tight is your trainer game? Foot Locker have teamed up with adidas Originals to find the ultimate footwear fanatic.

As part of Foot Locker’s 2010 Back to School campaign, sneaker enthusiasts can share their most original trainer thoughts online at footlocker.eu/sneakeraddict and have the chance to win daily adidas sneaker prizes. Sounds big, right?

If you didn’t know this is all to celebrate the classic adidas Top Ten Hi and its contemporary update, the Top Ten Remodel through a combination of historical design details and a fresh, modern perspective.

Top Ten: Original vs. Remodel

The Top Ten is a b-balling classic since it was introduced in 1979 and Foot Locker and adidas Originals celebrate this heritage with a number of takes on the historic silhouette including the original colourway and a number of collegiate influenced versions. Available in two colourways, the Remodel Top Ten celebrates the link between past and present while giving a whole new generation the chance to experience an updated piece of sneaker history. Both Top Ten models are exclusively available for £64.99 from 5 September across 450 Foot Locker stores throughout Europe.

Daily Prize Giveaway

The launch of the latest Top Tens coincides with a daily prize giveaway running throughout September across Europe. It will allow participants to share their most original sneaker thoughts via Facebook and Twitter for the chance to win a pair of adidas sneakers from Foot Locker.

Visit footlocker.eu/sneakeraddict for competition details.

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