Fresh fashion brand, Boxfresh definitely know a thing or two about staying at the forefront of fashion when it comes to making garms, hence the fact that Kano is their brand ambassador, so when they announced their range was going to be stocked in selected HMV stores nationwide who better to help them celebrate then the slick grime MC himself.

Several HMV stores up and down the country including Manchester, Gateshead, Southampton, Cardiff, Glasgow, Newcastle and London will all be stocking Boxfresh lines from 1^st September in the new fashion department of HMV, The Studio. The Studio launch ties in nicely with the release of Kano’s latest offering Method To The Maadness (released 30^th August) so to celebrate both Boxfresh’s new venture and release of his album he’ll be meeting and greeting fans in both Southampton (5pm on 2^nd September) and Leeds (5pm on 3^rd September) stores, as well as performing tracks like his new single Upside which is set to tear up the charts since it’s release earlier this week.

Both Kano and Boxfresh seem to be looking forward the The Studio launch, according to Matt Winton, Boxfresh International Marketing Executive, “HMV is a great tie-in for us as music is so intrinsic to the success and appeal of both brands. Boxfresh has been collaborating with Kano – a key artist for us, throughout 2010, and this has culminated in Kano’s album releasing around the same time as the Boxfresh launch within HMV’s new look fashion department. What better way to celebrate this exciting new relationship than through an intimate instore performance by Kano?”

If you want to know more about the Method To The Maadness album then make sure you look out for the new issue of RWD magazine where Kano tells us about which producer he really enjoyed working with and having fun over the summer gigging around Europe and doing fashion shoots for the new Boxfresh AW Collection.

Also, if your lucky enough to live in Leeds or Southampton then make sure you make it to HMV on the dates below, if not go check out the new Boxfresh collections in the other selected HMV stores throughout the UK.

Kano meet and greet and performance dates:

Thursday 2 September : HMV Southampton (above Bar Street), at 5.00 pm

Friday 3 September : HMV Leeds (Headrow Center), at 5.00 pm

www.boxfresh.com

Tags: Boxfresh, Fashion, HMV, Kano, News