Ok, so I’m at a Sony event RIGHT NOW, looking at their latest range of 3D enabled TVs, Blu-ray players and 3D PS3 games… SICK!!!

Seriously as I type I’m wearing some cool/ ridiculous glasses… (Picture attached, hopefully) they are chrome and black with a tiny power button on the bottom.

I’m currently watching a series of trailers on a PS3 which include Gran Turismo in 3D. The cars look crazy. There is also Wipeout HD, Killzone 2, MotorStorm Pacific Drift and another title called Super Stardust HD.

The latter is just like the classic arcade shoot-em up around the planets and looks kinda big in 3D as apposed to its 2D cousin. It is obviously one of those entry level games that just tries to show off the technology.

Gran Turismo looks the best so far, it looks pretty insane.

10.40 Update: Just playing the entry live title that I just mentioned, Super Stardust HD… It’s actually ok… A bit basic but I see it as one of those addictive games that the family get hooked on. This better be £3.99 or less.

10.45 Update: Super Stardust HD is actually out TODAY and if you already own it, it will ‘update and play through your PS3.’ You obviously need a 3D enabled TV though, and they ain’t cheap.

11.05 Update: “Keep your eyes on E3,” one of the taller demonstrators has just told me.

11.10 Update: My eyes hurt.

11.30 Update: Ok, so my eyes have to adjust to what they’re witnessing I feel, is is nothing to do with the geeks in this room (me included) or the technology. Which is good cos one of these Sony Bravia’s will set you back a grand (or two). I believe we’re watching everything on a HX903 – well that’s what they say. What I’ve noticed is that whenever there is no singal on the screen the glasses go into standby mode. Kinda big.

11.40 Update: Damn, time to go back to the office. This shall be completed later.

12.00 Update: Images and press release…

COMPLETE 3D EXPERIENCE HITS UK SHOPS

SONY ANNOUNCES LENS TO LIVING ROOM OFFERING

• PLAY 3D games in the home for first time ever
• WATCH 3D films such as Cloudy with a Chance of Meatballs and FIFA World Cup highlights from your own home
• MARVEL at the next instalment of Spiderman in 3D coming soon to cinemas
• SEE the world’s greatest superstars come to life in the living room with 3D performances from SIA, Shakira, and Jimi Hendrix
• ENJOY via 3D TVs, Blu-ray players, home cinema systems, PS3 consoles, cameras and laptops

MARKET

From Friday, June 11 2010, a full range of Sony 3D hardware and content will be available to buy in almost 600 retail outlets around the UK – this date also marks the first time consumers will have been able to experience 3D gaming in the comfort of their own home.

Industry experts, Future Source Consulting, expect 3D to be fully embraced by UK consumers over the next four years with 40% of new TVs 3D by 2014.* Sony is fully behind the technology and intends to continue its investment offering lens to living room 3D.

CONTENT

The arrival of 3D in the UK is one of the most exciting things to happen to the TV industry in years but would be nowhere near as interesting without great content. That is why Sony is introducing a raft of 3D movies, games and videos from launch.

Games – Sony brings 3D gaming to consumers for the first time

Friday, June 11, will be the first time UK consumers have been able to experience 3D gaming. Sony Computer Entertainment Europe is set to release four 3D stereoscopic titles through the PlayStation Network, available to download completely free when buying a Sony 3D TV:

• WipEout HD – pilot an anti-gravity craft in the ultimate racing game
• SuperStardust HD – destroy rocks and enemies in space in this fun title similar to Asteroids
• PAIN – attempt to damage the ragdoll character by flinging them from a rubber-band catapult
• MotorStorm Pacific Rift Demo – race a monster truck around a lush island environment and experience brutal off-road racing.Following the initial launch, 3D will continue to be included with some great new titles to be announced later this year.

Films – Exclusive 3D Blu-ray disc bundled with selected Sony 3D products

Cloudy with a Chance of Meatballs will be bundled with selected Sony 3D products. The Sony Pictures Home Entertainment title will then be sold separately from the 14 June 2010.

Due for release in 3D soon are also:

THEATRICAL

• Spider-Man (final film title TBC) –The new film, which is still untitled, focuses on a Peter Parker as a teenager dealing with both contemporary human problems and amazing super-human crises.

• The Green Hornet –Seth Rogan is THE GREEN HORNET, a masked vigilante who fights crime with the help of martial arts expert and faithful sidekick, Kato

• Resident Evil: Afterlife– The latest instalment in the highly successful Resident Evil franchise, starring Milla Jovovich and Ali Larter.

HOME ENTERTAINMENT

• Monster House – Even for a 12-year old, D.J. Walters has a particularly overactive imagination. He is convinced that his haggard and crabby neighbour Horace Nebbercracker, who terrorizes all the neighbourhood kids, is responsible for Mrs. Nebbercracker’s mysterious disappearance. Any toy that touches Nebbercracker’s property, promptly disappears, swallowed up by the cavernous house in which Horace lives

• Open Season –The family adventure comedy Open Season, Boog, a domesticated grizzly bear with no survival skills, has his perfect world turned upside down when he meets Elliot, a scrawny, fast-talking mule deer from the forest.

Music – Watch music’s superstars, new and old, in exciting 3D

Sony Music is set to release a host of 3D content, to be shown at Sony Centres around the UK, including:

• Shakira ‘Waka Waka’ music video – official FIFA World Cup song in 3D
• SIA gig – her stunning Round House performance captured in 3D and shown in Sony Centres.
• Iconic music videos – vintage and classic music videos remastered into 3D
• Jimi Hendrix – vintage Hendrix tunes remastered into 3D

Sony 3D and the World Cup

Sony and FIFA recently confirmed that they would be filming 25 matches in the FIFA World Cup™ in 3D. Sony is creating 3D promotional trailers for each of the 25 games and screening in 1,300 Sony-affiliated retail stores and flagship stores throughout Europe.

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