Trapstar have managed to get their garms onto the back of everyone from Master Shortie and The Cool Kids to Rihanna and previous beau Chris Brown since the conception of the brand a mere four years ago. RWD find out what to expect next from Trapstar and how they’re looking forward to meeting their core fanbase at Reset London at the end of the month.

How did you come about?

Trapstar came about pretty much by accident; we began making clothes for ourselves, our friends and family. Then we found that people from outside our circle were beginning to become interested and so the demand grew.

When we saw that only American and Japanese brands got any recognition, we felt that the UK was left out and should do just as well if not better, so we made it our mission to represent!

How long have you been in business?

2006

What label/designer inspired you to start your brand?

We feel that we’re just a product of our environment. We project our past and present experiences into our collections. That’s why they have titles such as the Invasion of the angry star is us as a brand travelling the country trying to leave a Trapstar stamp everywhere we go. It’s been mainly independent so you could say it’s by force due to having no help from the media or funding elsewhere. Which leads it to be an invasion by our following who support us to cause queues outside stores the more we travel, we absorb different influences too.

What’s new for your brand this season?

We’ve ventured into the world of cut and sew, so you can expect some interesting stuff for 2010.

What kind of audience did you set out to target with your clothing?

We didn’t set out to target a type of audience because the brand is made up of many influences and cultures as we as Londoners are made up of a variety of cultures. We’re all different ages and have different back grounds. JENGOne is very art based and Mikey “5star” is very music based; so we’re like a mix. 

What does the opportunity to present your range at Reset mean to you?

The Reset has always been a good opportunity for independent brands to get to know their customers. It’s a chance to get feedback, so that we can further improve ourselves as a brand.

UK street wear is relatively new – why should people pay attention?

The ‘Game’ is ever evolving; here is the starting point, who knows where it’ll lead us.

Who/ what would be your ideal clothing collaboration?

We respect a lot of brands, but there are too many to choose from just to name one our ideal collaborator.

Do you have a website? Where can we buy your clothes?

You can visit our site iamatrapstar.com

Or you can also buy our products from stores, such as Supra London, The Candy Store Birmingham and Donuts Bristol.

Tags: Fashion, Reset, Trapstar