FASHION : Hi from Royal Elastics…

Written by RWD on 25 May 2010

Helllooo UK

It’s been about 15 years or so since we launched our little footwear brand on the streets of London. I guess a lot of things have changed since then – we used to dance all night to cheesy house music with glow sticks and pacifiers, and now we don’t use glow sticks—very often… and we use pacifiers for our own kids.

Since our 1996 debut in London, the brand went through some growing pains and changes. Just a few months ago, Royal Elastics finally broke free from its mother company and is attempting to mount the greatest comeback since Jesus himself.

We’ve got a lot working against us, but after years of sponsoring emerging artists and musicians, it’s a space we’re comfortable in. We are the newly independent underdog shoe brand and your best friend in Downtown Los Angeles.

We are pleased to re-launch our brand with RWD –the UK’s most street savvy music and lifestyle magazine. Lots of love to RWD and congrats on publishing your 100^th issue.

We hope to see a lot of you guys at the party!

In the meantime, please check us out at royalelastics.com

CLICK HERE to find out about our 100th Issue Exclusive Party and how you can join us.

CLICK HERE to meet the line-up.

Tags: Fashion, Royal Elastics

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