Back in 2003, 50 Cent mania was at its peak and everybody wanted to sport the latest G-Unit tee. Spotting a demand, online entrepreneur Robbie Sur stepped up, sourced a supplier, listed the goods online and they sold out in no time! Genius.

The Yukka.co.uk founder clearly knew what he was doing cos over the past seven years, the brand has grown from selling the hottest collection of t-shirts to becoming the UK’s leading independent street-style retailer, selling the newest and most exclusive urban, hip hop and street fashion brands online.

Yukka now presents over 100 brands and 2500 of on-point products in stock at any time. The whole spectrum is covered. From adidas Originals to up and coming fusion brand – Zen & Fuka.

In April, 2010 see Yukka go even bigger and better as enters a brand new phase with a brand new site! The Yukka online retail experience has made it easier than ever for consumers to find the latest in urban and hip hop designer wear. Categories on the site include Premium Brands, New Arrivals (for both men and women) plus a ‘What’s New section’.

They even have their own in-house range of on-trend based on the now iconic toy watch design, Yukka provide an amazing limited edition alternative to the original for just £25, available in 5 fresh colours. Niiiiice!

Further cementing their hip hop links, Yukka have teamed up with Rocawear for the ‘Green with Envy’ collection. The collab has produced a vintage inspired track jacket along with t-shirt. The classic jean also gets a modern Roc touch.

A new site maybe, but the vision is still the same –  to serve and deliver the best apparel, footwear and accessories from street inspired brands – urban through to street, skate and hip hop. So go check it out- they have a free delivery to the UK on orders over £50!

Yukka.co.uk

Tags: Fashion, Yukka