The clocks going forward and the annual over-indulgence of chocolate on Easter Sunday are clear indicators that spring has well and truly got underway. This is the time of year when thoughts start to turn towards which summer festivals you’ll be attending, exotic holiday destinations, strawberries and cream at Wimbledon, and of course, this summer we have the added bonus of a small event some of you might have heard about before, yes that’s right, the World Cup.

Here at RWD we know how much fun there is to be had at festivals, on holidays, rooting for Andy Murray to become the first Brit to win a grand slam in donkey’s years, and in Trafalgar square cheering on Roondog and co to World Cup glory (or at least quarter-final penalty shoot-out heartache). But what is the point having fun if you don’t look the part?

The new season of attire has recently dropped by Fred Perry, and it’s looking as fresh as ever. Eight-time slam winner Perry was actually the last British male to win Wimbledon, before starting the hugely-successful Fred Perry clothing brand. The logo became associated with the premier tennis tournament and also the world’s finest players, and this lasting legacy means that the make is still renowned today. The Fred Perry shirts were the first crossover brand from sportswear to streetwear.

As you can see one thing has always remained constant. The original slim fit cotton pique shirt is still made in England to the same shape, using the same fabric as it was when the Fred Perry shirt was first launched, way back in 1952, and this season’s collection is no different. Fashions may come and go, but style is timeless. The clothing is made to a high spec as has come to be expected, the quality is evident in the open honeycomb stitch-work, and the designs are cool and fashionable to boot. The shirts and jumpers are durable enough to wear all night and still look fresh in the morning.

Fredperry.com/

Words by Liam Tootill

Tags: Fashion, Fred Perry