Shot in Yosemite National Park in California, the mainly outdoor shoot makes the most of the 1,200 square miles of enviable wilderness and brings together LRG skate team riders Rob Gonzalez, Karl Watson and Kelly Hart with emerging ‘artist to watch’ singer/ songwriter and producer Mike Posner (who has already collaborated with Wale, Kid Cudi etc).

Check the new threads…

As you can see the Lifted Research Group (LRG) have gone mega creative again and this campaign sits alongside the quality Kanye West ads from back in the day. Keep up the good work LRG.

For your LRG goodies call 020 8993 1010.

Tags: Fashion, LRG