Former F1 World Champion Lewis Hamilton has hooked up with Pump makers, Reebok for a world first…

They’ve just unveiled an alternate reality game (ARG) called Lewis Hamilton: Secret Life and it’s the only time a global sport star has featured as the central character in a game of this kind.

Developed by Reebok, Lewis Hamilton: Secret Life will allow fans around the world to experience another side of the star. Within the game they will help him train and prepare to recover priceless artworks, sculptures and manuscripts from thieves?!?!?!

Of the development Hamilton said; “Creating Lewis Hamilton: Secret Life with Reebok has been pretty cool. I’m into gaming and particularly playing online with friends who aren’t in the same place, but this is on another level entirely – it’s a real adventure. I’ve worked closely with the team throughout the project and the detail of the game is just unbelievable.

“It’s taken a year to develop and I hope we can get as many people as possible to take part. We want to make this experience as big as we can.”

For those itching to get online and investigate the game centres on five core missions and will run until October. Anyone can take part too via secretlewis.com and start looking for clues.

Tags: F1, Fashion, Games, Lewis Hamilton, Unwind