Since gracing the cover of RWD last October, Pixie Lott has gone from strength to strength storming through the charts with singles Mama Do and Boys and Girls, handpicked by Karl Lagerfeld to perform at the Fendi O party, designing charity tees for Moschino, three BRIT nominations under her belt and now Casio have scooped her up as the new brand ambassador for their Baby G range.

A fan of the retro watches, Pixie is excited to be the new brand ambassador adding, “I had the pink Baby G when I was in primary school, so I’ve been wearing them for years. They’re really funky. They do so many colours, so you can match them with any outfit and they spice it up and make it look fresh.  I think they’re special because they’re so girly and fun.”

The new Baby G collection includes the iconic chunky retro styles featuring contrasting colourways (complete with the little running man!) as well as modern sleeker models in bold and vibrant shades. The introduction of the more understated and classic G-Ms watch also ensures there’s a Baby G for just about every occasion.

For more check baby-g.co.uk

Words by Nardene Scott

Tags: Casio, Fashion, Gadgets, Pixie Lott